Gay by the bay

Our Market Environment: Our Target mart at firstborn leave alone be the gay community in San Francisco and we will supply them with premium grape vodka with which they can identify. The unite States is an 18.7 Billion-Dollar food merchandise for liquor of which a substantial measuring stick goes to Vodka. Vodka accounts for about 27% gross revenue of all liquor sales this makes it an approximately 4.7 billion-dollar market exploitation in this segment is to begin with driven by the super premium brands like rusty Goose, Ketel one and legion(predicate) otherwises with an annual growth rate of about 8% per class for the last decade although estimates say that due to the pecuniary crisis growth will slow down to about 3-5% a stratum until 2010. The LGBT market is estimated to be worth $660 billion (2006) in theatrical roleable income. Approximately 4% to 10% of adult populations self-identify as gay, lesbian or bisexual, meaning between 12 billion and 28 mill ion in the United States alone consociate with this group, this government agency they have a per capita spending of about 55.000 dollars. Higher than the US average of 47.000 dollars also, San Francisco is in the top 20 of highest per capita income in the US and its 800.000 residents include over a 120.000 LGBT consumers. The great bay world would increase this number.

The LGBT community is also cognize for its brand allegiance according to studies made by market research.com and others. San Francisco is known for its clubs, debar end venues catering to the LGBT community; they are especially operose in a par t of San Francisco called the Castro , this! would reduce scattering costs, an preference would be to as our production capabilities increase use a LGBT hopping approach, meaning that after the Bay Area other momentous gay communities would be orchestrateed for marketing our vodka. In death the LGBT community has a high population density in our target market, high spending power, high brand truth and currently has no Vodka catering to this group....If you want to get a safe essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay