British Airways Assignment Example | Topics and Well Written Essays - 1500 words

British Airways - Assignment ExampleTherefore one of the most important element of the marketing is the dialogue or promotion along with the other elements much(prenominal) as produce, price and place. Communication is a unique tool used by marketers in endeavour persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. everywhere the course of the study marketing and strategic concepts such as the 4 Ps of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing integrate of the ships bon ton has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in the year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee expositners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than 42,000 employees. Marketing of British Airways An overview Marketing riffle is a set of elements which the company can control or manage to its advantage for marketing purpose. Neil Borden termed these manipulate elements as the Marketing Mix. The key elements of the marketing mix are product, place, price and promotion. The most integral part of the exchange process, without which there is no scope of marketing product covers the term both goods & services. To allot the product in the market the company must fix a price. Pricing of the product particularly pricin g as compared to the competitors is a vital part of the marketing. This part of the marketing mix is all about distribution of the products. The company must select the channels of distribution carefully to minimize distribution hail & get competitive advantage. The distribution network of the company includes wholesalers, retailers, franchisees, agents etc. Promotion is used by the marketers to generate demand for a product. Mainly the companies use the promotional mix to promote the product. The elements of the promotional mix are advertisement, sales Promotion, public relation, personal selling, and direct marketing. The promotional mix happens to the core area of interest of the study. Among the elements of the promotional mix advertisement, sales promotion, public relations would be given special emphasis (Henry, 2008, p. 98). Product To be precise, British airways offers services, i.e. flights across different nations. The main USP of the product strategy is the quality of fl ights. The company has always been known for esteemed services targeted towards the executive and business class. Pricing The pricing strategy has been derived by the company is such a way so that the consumers may book the seats based on their choice and budgets. For example, there may be some customers paying